4.1 Lawful basis
(a) We will only use your personal data when the law allows us to. Most commonly, we will use your personal data in the following circumstances where:
(i) we need to perform the contract we are about to enter into or have entered into with you;
(ii) it is necessary for our legitimate interests (or those of a third party) and your interests and fundamental rights do not override those interests;
(iii) where we need to comply with a legal or regulatory obligation.
(iv) Your data may be used to understand how you use a particular venue, to communicate with you or to offer you relevant goods and services.
(b) Generally, we do not rely on consent as a legal basis for processing your personal data other than in relation to sending third-party direct marketing communications to you via email or text message. You have the right to withdraw consent to marketing at any time by contacting us at reservations@thespencerhotel.com
4.2 Purposes for which we will use your personal data
(a) We have set out below, in a table format, a description of all the ways we plan to use your personal data, and which of the legal bases we rely on to do so. We have also identified what our legitimate interests are where appropriate.
(b) Note that we may process your personal data for more than one lawful ground depending on the specific purpose for which we are using your data. Please contact us at info@thespencerhotel.com if you need details about the specific legal ground we are relying on to process your personal data where more than one ground has been set out in the Table Here.
4.3 General marketing
We strive to provide you with choices regarding certain personal data uses, particularly in marketing and advertising. We have established the following personal data control mechanisms set out in paragraphs 4.4 – 4.8.
4.4 Promotional offers from us
(a) We may use your Identity, Contact, Technical, Usage and Profile Data to form a view on what we think you may want or need, or what may be of interest to you. This is how we decide which products, services and offers may be relevant for you (we call this marketing).
(b) You will receive marketing communications from us if you have requested information from us, reserved a room with us, booked a function with us or if you provided us with your details when you entered a competition or registered for a promotion and, in each case, you have not opted out of receiving that marketing.
4.5 Marketing Material
(a) Using the information you provide, we will from time to time contact you with or make available to you (directly or indirectly) information on offers of goods and services, brochures, new products, forthcoming events or competitions from our hotel divisions and our group companies. We will tailor the information you receive or see; this will enable us to make available to you more personalised and relevant communications. We will use innovative technologies and work with business partners to achieve this.
(b) We will contact you directly or through a third-party service provider regarding products or services you have signed up or purchased from us, such as necessary to deliver transactional or service-related communications. We will also contact you with offers for additional services we think you’ll find valuable if you give us consent, or where allowed based upon legitimate interests. You don’t need to provide consent as a condition to purchase our goods or services.
These contacts may include:
- Email
- Text (SMS) messages
- Telephone calls
- Automated phone calls or text messages
(c) You may also update your subscription preferences with respect to receiving communications from us and/or our partners by unsubscribing or by contacting us directly. If we collect information from you in connection with a co-branded offer, it will be clear at the point of collection who is collecting the information and whose privacy policy applies. In addition, it will describe any choice options you have in regards to the use and/or sharing of your personal data with a co-branded partner, as well as how to exercise those options.
(d) With direct marketing, for example, we need your consent to make you aware of hotels, offers and services which may be of interest to you. We will do this by phone, post, email, text or through other digital media. If we ever contact you to get your feedback on ways to improve our hotels and services, you have the choice to opt out.
4.6 Third-party marketing
We will get your express opt-in consent before we share your personal data with any company outside the Spencer Hotel for marketing purposes.
4.7 Opting out
(a) You can ask us or third parties to stop sending you marketing messages at any time by contacting us at info@thespencerhotel.com at any time. This does not apply to booking confirmations.
(b) Where you opt out of receiving these marketing messages, this will not apply to personal data provided to us as a result of a room reservation, function booking, or other transactions.
4.8 Cookies
Cookies are text files containing small amounts of information. They are sent back to the originating websites in order to recognise a user’s device. There is a number of different types of Cookies, each having a different purpose. you can read a further explanation on: http://www.allaboutcookies.org and http://www.youronlinechoices.eu/
4.9 Who may use your Data
Your data may be used by the owner of the venue you visited. Your data may also be provided to regulatory bodies where we are under a legal obligation to do this, to protect our own rights or if we feel someone’s safety is at risk.